From inspiration, to writing, to design, to backgrounds, to animation, to final compositing, WE DO NOT USE GENERATIVE AI. As creative producers it is a clear ethical and legal stance to take to reject the commercial use of generative models that are trained without licence, compensation, or permission on the copyrighted work of our colleagues.
For you, the collaborator and client, this means that you can be assured that all work that we produce is 100% human-made, original, and most importantly, commercially legal intellectual property to own, copyright, or use in any form agreed to in the individual license for the project.
Our rejection of unethical and commercially unusable generative AI does not mean we are anti-technology or computer learning. The tech companies simply made their products wrong and rushed to commercialize them. They've got to start over and only train their models on work that they have license to use. If that makes their product non functional, well, maybe they don't have a viable commercial product. Until they ship an ethical, commercially usable product, our decision is easy. We use tools, technology, human intelligence and creativity to produce 100% Human-Made Work for you!
