Cause & Effect Productions Holiday Promo

Cause & Effect Productions Holiday Promo

McD Workshop’s Chris McDonnell worked with Cause & Effect Productions to animate some micro animated gags that their team had written to use as promotional video to send to their clients. Cause & Effect had recently produced Food Network bumpers that featured graphics that looked like an animated holiday sweater. To have fun with that concept and extend it to their promo video, these new animated bits were also to be processed through the sweater effect. The animation was also requested to have a low frame rate, animated .gif quality.

The promo video (Cause & Effect is responsible for writing, editing, text and audio design. McD Workshop is responsible for the cartoon design and animation):

Cause & Effect Productions Holiday Promo

Cause & Effect Productions Holiday Promo

Cause & Effect Productions Holiday Promo

Cause & Effect Productions Holiday Promo

Cause & Effect Productions Holiday Promo

Cause & Effect Productions Holiday Promo

Spooky.

Cause & Effect Productions Holiday Promo

Storyboards for a drunk Rudolph gag that Chris had to re-think staged closer in the frame with less detail based on the relatively low resolution of the sweater knit “pixels.”

Cause & Effect Productions Holiday Promo

Storyboards for a take on a popular “meme” about Drake.

Cause & Effect Productions Holiday Promo

Storyboards for a hungry nutcracker take.

Cause & Effect Productions Holiday Promo

Storyboards for a Santa and Mrs. Claus parody of a certain notorious Kanye West video.

Cause & Effect Productions Holiday Promo

A choice example of the animation before running the sweater filter on it. You’re welcome.