McD Workshop’s Chris McDonnell worked with Cause & Effect Productions to animate some micro animated gags that their team had written to use as promotional video to send to their clients. Cause & Effect had recently produced Food Network bumpers that featured graphics that looked like an animated holiday sweater. To have fun with that concept and extend it to their promo video, these new animated bits were also to be processed through the sweater effect. The animation was also requested to have a low frame rate, animated .gif quality.
The promo video (Cause & Effect is responsible for writing, editing, text and audio design. McD Workshop is responsible for the cartoon design and animation):