Left: The illustration for the Capcom Fight Club in L.A. that featured the new Street Fighter game. Right: The first sketch that was rejected for being too gross.

Three color combination suggestions.

Capcom Fight Club Photo by Kara "Karaface" Leung

Photos by Kara "Karaface" Leung. Left: a patron of the "Bruise Bar". Right: the producer of Super Street Fighter IV, Yoshinori Ono.

I collaborated with I Am 8-Bit Productions again to produce original work for one of their promotional video game events. The event was a Capcom Fight Club party in Los Angeles which featured players competing on consoles, oiled up wrestlers and the lead developer and staffers wearing my design on four different limited edition t-shirt color combos. The same shirt was also included in goodie bags for all the fans that packed the over-capacity event.

The deadline was tight and I was able to get one fairly involved but still rough sketch done to send out involving disgusting hand-lettering made of brains, eyes, flesh, blood and variety meats, but it missed the mark and was rejected by marketing for being too “squidgy”. I adapted the illustration idea a bit, studied the game more and came up with a solution that still had fun hand lettering including a bone-letter CAPCOM, explosions, bricks and a few fighters dueling it out across the top. Although I couldn’t make it out to L.A. for the event, it was reported back to me that people had a fun time and enjoyed the shirt designs.